
Private Morocco trips, designed from Casablanca.
Casablanca Tours is operated from Casablanca, Morocco's main gateway, by Serenity Morocco Tours.
Photo: OussamaHamama, CC BY-SA 4.0, via Wikimedia Commons

We started with one stubborn idea.
Operate the trip ourselves rather than resell other people's. Pay every supplier directly, work with drivers we know personally, write every itinerary by hand — then charge a transparent fee on top of the real cost.
We stay deliberately small. We take a limited number of private tours a year, and we are slow to scale.
Four convictions, in plain language.
These aren't marketing lines. They are the four arguments we have had repeatedly inside the team — and the answers we have settled on, from running these trips ourselves.
Operator, not marketplace
Every guide, driver and host we work with is on a direct contract with us. If something goes wrong on your trip, there is no third party to call — it is us, on WhatsApp during your trip.
One team, start to finish
The same person who answers your first message writes your itinerary and answers the phone on the trip. You do not pass through a call centre at any point.
Quietly responsible
Local hosts, fair driver day-rates, low-impact desert routes.
Honest pricing
Real ground costs plus a transparent service fee, itemised in every quote. No hidden margins, no commissioned upsells, no dynamic pricing surprises.
Why book with us, not a platform?
Online marketplaces are useful for browsing. We are useful for travelling. Here is the difference, in plain terms — because you deserve to know before you book.
| What matters | With us | On a platform |
|---|---|---|
| One number, always answered | With us: Named contact in Casablanca — before, during and after | On a platform: Ticket system, SLA measured in days |
| Local, on-the-ground knowledge | With us: We work directly with the riads and hotels we recommend | On a platform: Photos and guest reviews from 18 months ago |
| Real availability | With us: We hold your slots directly with the property and driver | On a platform: Booking confirmed; property confirms separately — or doesn't |
| Transparent pricing | With us: Itemised quote, no hidden marketplace margin | On a platform: Published rate plus platform fee plus supplier up-charge |
Ready to see the difference? Start with a free, itemised quote
Small by design. Always.
Trip designers and drivers — and a network of guides, hosts and craftspeople we work with directly. We deliberately don't grow past what we can hold in one WhatsApp thread.

Where our drivers meet you
Mohammed V Airport (CMN) or your hotel. Drivers we work with and know personally.
Photo: Hamza Izourane, CC BY-SA 4.0, via Wikimedia Commons
Our craft circle
Weavers, calligraphers and zellige masters we work with.
Photo: Dahbi fatima zahrae, CC BY-SA 4.0, via Wikimedia Commons
Desert camps
Camps we book in Erg Chigaga and Merzouga.
Photo: Bjørn Christian Tørrissen, CC BY-SA 3.0, via Wikimedia Commons
The next journey starts with you.
A few lines about who you are, when you'd like to come, and what excites you — that is genuinely enough for us to write back with route options and a real, itemised quote within one working day. Or write to us.